
工作职责:
RESPONSIBILITIES:
• The E-Commerce KAM is responsible for the management of EC Key Account Sefl-Run business (JD) to ensure the channel strategy is fully implemented.
• .Conduct, communicate /negotiate annual sales plan with Platform with collaborations with trade marketing team and brand team with a Joint Business Plan on an annual base.
• Responsible to achieve the Company targets and growth by developing sales and promotion strategies for the EC Key accounts ensuring all trade terms, channel costs and expensed are within budget.
• Interface with Key account counter parties in the platform with Purchasing/Operation (采销、运营), understand and interpret business requirement well and manage client’s expectations through negotiation skills achieving the desired trade terms.
• Build sell-in and offtake forecast mechanism by client for the monthly, quarterly, and yearly sales forecast.
• To learn and understand the consumer information from the EC- key accounts to propose service improvements and detect opportunities to increase the product portfolio, price points and promotional offer to satisfy consumer needs.
• Develop the promotion calendar and schemes for the growth required in the e-accounts working with Marketing and Trade marketing to ensure effective implementation.
• Good business insight on relevant expenditure management to ensure the Return on Investment (ROI) efficiency level. Identify business opportunities and develop plan with multi functions to realize business opportunities.
• Offer professional recommendation on potential new platforms to find our new opportunities, drive new platforms development through relevant supports from internal teams.
• Monitor and maximize total platform organon business including POP stores.
任职资格:
THE SUCCESFULL APPLICANT:
Education: Bachelor's Degree or above in Management, Marketing, Finance or Engineering.
Master’s in business administration or Marketing highly preferred.
Experience:
- Minimum 5-8 years’ E-Commerce experience in managing major marketplaces as T-Mall, JD from consumer good or pharmaceutical/health care background, platform background is a plus
- Familiar with Alimama investment and Ali tools (直通车, 智钻, 淘客, 客户运营平台, Databank) or JD equivalent tools
- Experience with TP collaboration and management.
- Extensive knowledge of eCommerce operation and marketing,
- Strong analytical skills to make data-based conclusions and propose plans based on them.
- Demonstrated strong business judgement and decision-making skills
- Ability to identify, prioritize, and articulate high impact initiatives.
- Great team work and engagement with multifunction team.
- Negotiation skills.
- Key Account Management
- Good English level on reading, writing, listening and speaking is a plus